Switzerland

The Swiss Ice Hockey Federation has extended deals with two of its major sponsors, watchmaker Tissot and the Swiss airline

German motor oil manufacturer Liqui Moly has extended its sponsorship of the International Ice Hockey Federation’s (IIHF) World Championship ahead of the 2020 edition in Switzerland.

The Swiss Competition Commission (Comco) has approved the takeover of the InfrontRingier Sports & Entertainment agency by Swiss media group Ringier in a move that will see it transition to Ringier Sports

Food retail store chain Spar has renewed its presenting partnership with the Swiss Handball Federation (SHV)

Swiss bank BCV has signed as an Official Partner of the Lausanne 2020 Youth Olympic Games

Swiss Super League football club FC Luzern has renewed its decades-long partnership with Swiss supermarket chain Migros

Car dealership Emil Frey has been unveiled as the first gold partner of the 2021 Winter Universiade in Lucerne, Switzerland

Credit Suisse has signed a new naming rights partnership with Stadion Zürich Betriebs, the operator of a new multi-club football stadium in Zürich, Switzerland.

Lausanne’s public transport system, the Transports Publics de la Région Lausannoise (tl), has agreed a partnership with the local organising committee of the Swiss city's 2020 Winter Youth Olympic Games.

German caffeine shampoo brand Alpecin measures the success of its cycling and football-based sponsorship portfolio solely in terms of unit sales.

Energy wholesaler Suisse Power and Gas (SuisseGas) aims to enter the UK energy market following its three-year agreement with Premier League Manchester City, signed this month.

Swiss insurance company Vaudoise Insurance this month renewed its Presenting Sponsorship of cycling’s Tour de Suisse in a three-year deal, from 2015 to 2017.

The Swiss airline brand has been named the Official Airline of the 2020 Ice Hockey World Championship, hosted by Switzerland

Formula One motor-racing team Alfa Romeo Racing has partnered up with cartoon character Little Mole in an effort to reach out to a young audience

Swiss Formula One motor-racing team Alfa Romeo Racing has signed new partnerships with automotive components manufacturers Magneti Marelli and Adler-Pelzer Group

Swiss Formula One motor-racing team Alfa Romeo Racing has signed sponsorship deals with US sports apparel manufacturer New Balance and children’s rights organisation Save the Children.

Swiss Formula One team Sauber has rebranded as Alfa Romeo Racing through an extended agreement with the Italian automotive marque

Energy and infrastructure company BKW has extended its partnership as a top-tier sponsor of Swiss-Ski, the national governing body for snow sports

Swiss Formula One motor-racing team Sauber has entered into a partnership with Italian motorsport equipment retailer Sparco

Financial services company Credit Suisse has been unveiled as a global sponsor of the Laver Cup tennis tournament. Credit Suisse has signed a five-year deal to support the tournament

Swiss investment bank and financial services company UBS has extended its deal as the main sponsor of annual invitational ice hockey tournament the Spengler Cup

Swiss Super League football club FC Basel has renewed a partnership with German sportswear manufacturer Adidas.

Swiss online retail platform Brack.ch has entered into a partnership with the Swiss-Ski national governing body.

Mercedes EQ, the new product and technology brand for electric mobility of German automotive manufacturer Mercedes-Benz, has agreed a deal to sponsor the European leg of the Formula E electric car-racing series.

Formula One motor-racing team Sauber has entered into a partnership with vehicle customisation services provider Garage Italia.

Formula One motor-racing team Sauber has entered into a partnership with Claro, a subsidiary of Latin American telco America Movil.

Formula One motor-racing team Sauber has signed premium partnerships with eyewear brand Carrera and luxury watchmaker Richard Mille, while it has also agreed a sponsorship deal with Italian sportswear manufacturer Kappa.

Swiss telco Sunrise has entered into a partnership with the Swiss Olympic national governing body.

The Formula E electric car-racing series has reportedly signed a title sponsorship agreement with Swiss industrial technology company ABB, while Swiss private banking group Julius Baer has been unveiled as the naming-rights sponsor of the inaugural Zurich ePrix.

Consumer electronics company Samsung has been unveiled as the new title sponsor of Lugano’s WTA Tour women’s tennis event, while Cornèr Bank has signed on as the presenting partner of the tournament in the Swiss city.

The Swiss Volley national governing body has agreed new sponsorship deals with insurance companies Mobiliar and Concordia.

Japanese consumer electronics company Panasonic has agreed a sponsorship deal with the Swiss Ice Hockey Federation.

Italian automotive marque Alfa Romeo will return to the Formula One motor-racing championship for the first time in over three decades after agreeing a multi-year partnership with the Sauber team.

Swiss Ski, the national governing body for skiing in Switzerland, has renewed its partnership with telecommunications company Swisscom.

Water treatment and technology systems manufacturer BWT Aqua has agreed a deal to sponsor the Swiss Ice Hockey Cup.

Swiss watchmaker Edox has been named as the official timekeeper of this year’s European Curling Championships, which will take place in St Gallen, Switzerland.