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Sustainability the focus as Swiss-Ski extends with top-tier partner

Energy and infrastructure company BKW has extended its partnership as a top-tier sponsor of Swiss-Ski, the national governing body for snow sports.

BKW will continue to sponsor Swiss-Ski through to the end of the 2020-21 winter sports season, with Swisscom, Raiffeisen and Helvetia also serving as top-tier partners.

BKW has backed Swiss-Ski since May 2015 with around 300 athletes benefiting from its sponsorship across 11 disciplines. As part of the new agreement, BKW will serve as title sponsor for Switzerland’s cross country skiing series in 2018-19 and 2019-20.

Luana Flütsch, Tim Hug, Patrick Küng, Nils Mani, Armin Niederer, Stefan Rogentin, Reto Schmidiger, Ueli Schnider and Elena Stoffel will benefit from individual sponsorship agreements, while BKW will also place an emphasis on ensuring the sustainability of Swiss-Ski events.

Suzanne Thoma, chief executive of BKW, said: “Thanks to the Swiss-Ski commitment, we have been able to strengthen our reputation in the past three years and position ourselves nationally and internationally as a successful energy and infrastructure service provider.

“With the contract extension, we continue this partnership with two winners. A particular concern is to work for the sustainability of snow sports and to contribute our group-wide expertise.”

Urs Lehmann, president of Swiss-Ski, added: “Together with BKW, Swiss-Ski aims to promote sustainable and ecological development in the Alpine region. The close cooperation in the field of sustainability will be further enhanced in the future with our grassroots events.”