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Credit Suisse secures naming rights to new Zürich football stadium

Credit Suisse has signed a new naming rights partnership with Stadion Zürich Betriebs, the operator of a new multi-club football stadium in Zürich, Switzerland.

Under the deal, the new stadium will be known as the ‘Credit Suisse Arena’, and will be home to both FC Zürich and Grasshopper Club Zürich.

The agreement takes effect immediately and runs for ten years after the stadium becomes operational.

FC Zürich and Grasshopper Club Zürich are expected to play their first matches at the Credit Suisse Arena at the beginning of the 2022-23 season.

Both clubs will play all home games at the Credit Suisse Arena, and the stadium will also host friendly matches, Swiss national team matches, international matches, and selected women’s matches.

The construction of the arena was made possible by a cross-financing arrangement with two nearby residential towers, known as the Ensemble Project.

The Ensemble project is privately financed and was given the green light by the citizens of Zürich in a referendum on November 25, 2018.

FC Zürich and Grasshopper Club Zürich each own 49 percent of Stadion Zürich Betriebs, and the remaining two percent is owned by finance company MFT Meier Finanz-Treuhand.

Credit Suisse will get both physical signage and LED perimeter board advertising at the stadium with both clubs.

This week, FC Zürich also unveiled its first front-of-shirt partnership in almost three years, having last played with one during the 2015-16 season.

For the next two seasons, FC Zürich’s front-of-shirt partner will be the Swiss electronic payments brand AntePAY.

AntePAY is owned by Swiss group DSCnet. The shirt deal was brokered by InfrontRingier Sports & Entertainment Switzerland AG, the retained marketing agency of FC Zürich.