Switzerland
Roger Federer reclaims rights to ‘RF’ logo from Nike
Tennis star Roger Federer has reclaimed the the rights to use the famous ‘RF’ marque from his former kit supplier, Nike, two years after he split from the company.
V-Zug joins sponsors of home Ice Hockey World Championship
Swiss household appliance manufacturer V-Zug has signed up as an official sponsor of the International Ice Hockey Federation’s 2020 World Championship.
BSC Young Boys connect with Huawei
Swiss Super League football club BSC Young Boys has agreed a kit sponsorship deal with Chinese telco Huawei
Federer counters climate activist criticisms of sponsor Credit Suisse
Roger Federer has said he is committed to using his “privileged position” to “dialogue on important issues” with his sponsors amid increasing criticism, including from climate change activist Greta Thunber…
Coop becomes official partner of Lausanne 2020
The organising committee of the 2020 winter Youth Olympic Games in Lausanne has signed up supermarket chain Coop Suisse Romande as an official partner of the event
Swiss sportswear brand Odlo is latest Lausanne 2020 sponsor
Functional sportswear brand Odlo has agreed a deal sponsor support next year’s winter Youth Olympic Games in Lausanne.
Bayern Munich announces Vejo partnership
Bayern Munich has named Los Angeles-based personalized nutrition company Vejo as its official sports nutrition smart blending device in North America, Germany, Austria, and Switzerland.
Katusha to continue backing of UCI WorldTour outfit, set for women’s team deal
Swiss apparel brand Katusha Sports has confirmed it will continue to back the men’s UCI WorldTour cycling team of which it was previously the title sponsor and manager, and will become the co-title sponsor o…
Olympic Channel details plans for Lausanne’s Youth Olympics
The Olympic Channel, the International Olympic Committee’s OTT platform, has said it will provide 300 hours of coverage of the 2020 winter Youth Olympic Games, which takes place in Lausanne, Switzerland f…
Swiss Handball Federation nets CHF889,000 in sponsorship revenues
The Swiss Handball Federation (SHV) has reported revenues of CHF7.66m (€7m/$7.7m) for the 2018-19 period, including CHF889,300 generated from the sale of sponsorship rights.
Novartis extends backing of EV Zug
Healthcare company Novartis has renewed its sponsorship of Swiss ice hockey team EV Zug for a further three seasons
Tissot, Swiss extend commitment to Swiss Ice Hockey
The Swiss Ice Hockey Federation has extended deals with two of its major sponsors, watchmaker Tissot and the Swiss airline
Liqui Moly renews sponsorship of IIHF Worlds
German motor oil manufacturer Liqui Moly has extended its sponsorship of the International Ice Hockey Federation’s (IIHF) World Championship ahead of the 2020 edition in Switzerland.
Ringier Sports launched as Infront exits joint venture
The Swiss Competition Commission (Comco) has approved the takeover of the InfrontRingier Sports & Entertainment agency by Swiss media group Ringier in a move that will see it transition to Ringier Sports
Spar renews backing of Swiss Handball Federation
Food retail store chain Spar has renewed its presenting partnership with the Swiss Handball Federation (SHV)
BCV partners with Lausanne 2020 Youth Olympic Games
Swiss bank BCV has signed as an Official Partner of the Lausanne 2020 Youth Olympic Games
Supermarket chain Migros extends long-term backing of FC Luzern
Swiss Super League football club FC Luzern has renewed its decades-long partnership with Swiss supermarket chain Migros
Emil Frey revealed as first 2021 Winter Universiade gold partner
Car dealership Emil Frey has been unveiled as the first gold partner of the 2021 Winter Universiade in Lucerne, Switzerland