Switzerland

Football
Banking

Credit Suisse has signed a new naming rights partnership with Stadion Zürich Betriebs, the operator of a new multi-club football stadium in Zürich, Switzerland.
Multi-sport

Lausanne’s public transport system, the Transports Publics de la Région Lausannoise (tl), has agreed a partnership with the local organising committee of the Swiss city's 2020 Winter Youth Olympic Games.
Ice Hockey
Airlines

The Swiss airline brand has been named the Official Airline of the 2020 Ice Hockey World Championship, hosted by Switzerland
Motorsport

Formula One motor-racing team Alfa Romeo Racing has partnered up with cartoon character Little Mole in an effort to reach out to a young audience
Motorsport
Automobile Manufacturing

Swiss Formula One motor-racing team Alfa Romeo Racing has signed new partnerships with automotive components manufacturers Magneti Marelli and Adler-Pelzer Group
Motorsport
Sporting Apparel

Swiss Formula One motor-racing team Alfa Romeo Racing has signed sponsorship deals with US sports apparel manufacturer New Balance and children’s rights organisation Save the Children.
Motorsport
Automobile Manufacturing

Swiss Formula One team Sauber has rebranded as Alfa Romeo Racing through an extended agreement with the Italian automotive marque
Winter Sports
Energy

Energy and infrastructure company BKW has extended its partnership as a top-tier sponsor of Swiss-Ski, the national governing body for snow sports
Motorsport
Automobile Manufacturing

Swiss Formula One motor-racing team Sauber has entered into a partnership with Italian motorsport equipment retailer Sparco
Tennis
Banking

Financial services company Credit Suisse has been unveiled as a global sponsor of the Laver Cup tennis tournament. Credit Suisse has signed a five-year deal to support the tournament
Ice Hockey
Banking

Swiss investment bank and financial services company UBS has extended its deal as the main sponsor of annual invitational ice hockey tournament the Spengler Cup
Football
Sporting Apparel

Swiss Super League football club FC Basel has renewed a partnership with German sportswear manufacturer Adidas.

Skiing

Swiss online retail platform Brack.ch has entered into a partnership with the Swiss-Ski national governing body.

Motorsport
Automobile Manufacturing

Mercedes EQ, the new product and technology brand for electric mobility of German automotive manufacturer Mercedes-Benz, has agreed a deal to sponsor the European leg of the Formula E electric car-racing series.

Motorsport
Automobile Manufacturing

Formula One motor-racing team Sauber has entered into a partnership with vehicle customisation services provider Garage Italia.

Motorsport
Telecoms

Formula One motor-racing team Sauber has entered into a partnership with Claro, a subsidiary of Latin American telco America Movil.

Motorsport
Sporting Apparel

Formula One motor-racing team Sauber has signed premium partnerships with eyewear brand Carrera and luxury watchmaker Richard Mille, while it has also agreed a sponsorship deal with Italian sportswear manufacturer Kappa.

Multi-sport
Telecoms

Swiss telco Sunrise has entered into a partnership with the Swiss Olympic national governing body.