Switzerland

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German caffeine shampoo brand Alpecin measures the success of its cycling and football-based sponsorship portfolio solely in terms of unit sales.

Energy wholesaler Suisse Power and Gas (SuisseGas) aims to enter the UK energy market following its three-year agreement with Premier League Manchester City, signed this month.

Swiss insurance company Vaudoise Insurance this month renewed its Presenting Sponsorship of cycling’s Tour de Suisse in a three-year deal, from 2015 to 2017.

Car dealership Emil Frey has been unveiled as the first gold partner of the 2021 Winter Universiade in Lucerne, Switzerland

Credit Suisse has signed a new naming rights partnership with Stadion Zürich Betriebs, the operator of a new multi-club football stadium in Zürich, Switzerland.

Lausanne’s public transport system, the Transports Publics de la Région Lausannoise (tl), has agreed a partnership with the local organising committee of the Swiss city's 2020 Winter Youth Olympic Games.

The Swiss airline brand has been named the Official Airline of the 2020 Ice Hockey World Championship, hosted by Switzerland