Switzerland

The Swiss Ice Hockey Federation has extended deals with two of its major sponsors, watchmaker Tissot and the Swiss airline

German motor oil manufacturer Liqui Moly has extended its sponsorship of the International Ice Hockey Federation’s (IIHF) World Championship ahead of the 2020 edition in Switzerland.

The Swiss Competition Commission (Comco) has approved the takeover of the InfrontRingier Sports & Entertainment agency by Swiss media group Ringier in a move that will see it transition to Ringier Sports

Food retail store chain Spar has renewed its presenting partnership with the Swiss Handball Federation (SHV)

Swiss bank BCV has signed as an Official Partner of the Lausanne 2020 Youth Olympic Games

Swiss Super League football club FC Luzern has renewed its decades-long partnership with Swiss supermarket chain Migros

Car dealership Emil Frey has been unveiled as the first gold partner of the 2021 Winter Universiade in Lucerne, Switzerland

Credit Suisse has signed a new naming rights partnership with Stadion Zürich Betriebs, the operator of a new multi-club football stadium in Zürich, Switzerland.

Lausanne’s public transport system, the Transports Publics de la Région Lausannoise (tl), has agreed a partnership with the local organising committee of the Swiss city's 2020 Winter Youth Olympic Games.

The Swiss airline brand has been named the Official Airline of the 2020 Ice Hockey World Championship, hosted by Switzerland

Formula One motor-racing team Alfa Romeo Racing has partnered up with cartoon character Little Mole in an effort to reach out to a young audience

Swiss Formula One motor-racing team Alfa Romeo Racing has signed new partnerships with automotive components manufacturers Magneti Marelli and Adler-Pelzer Group

Swiss Formula One motor-racing team Alfa Romeo Racing has signed sponsorship deals with US sports apparel manufacturer New Balance and children’s rights organisation Save the Children.

Swiss Formula One team Sauber has rebranded as Alfa Romeo Racing through an extended agreement with the Italian automotive marque

Energy and infrastructure company BKW has extended its partnership as a top-tier sponsor of Swiss-Ski, the national governing body for snow sports

Swiss Formula One motor-racing team Sauber has entered into a partnership with Italian motorsport equipment retailer Sparco

Financial services company Credit Suisse has been unveiled as a global sponsor of the Laver Cup tennis tournament. Credit Suisse has signed a five-year deal to support the tournament