Switzerland

The Swiss Football Association (SVF) has formally launched its bid to host the 2025 Uefa Women’s European Championship.

Italian automotive manufacturer Alfa Romeo has announced that it will end its wide-ranging agreement with the Sauber Group-owned Formula 1 team at the end of the 2023 season

Grasshopper Club Zurich has announced a sponsorship agreement with Chinese watchmaker Seagull. The deal sees Seagull become a strategic partner of the Swiss Super League club for the 2022-23 season

Workwear and safety products company Engelbert Strauss has renewed its sponsorship of the Swiss Football League (SFL) in a deal brokered by the Ringier Sports agency

Jean-François Pathy, Fifa’s long-standing marketing director, is to leave the organisation, SportBusiness understands.

Basel-based financial institution Bank CIC has signed as the shirt sleeve sponsor of Swiss football club FC Basel in a three-year deal from 2022-23 to 2024-25

OneFootball, the football-focused streaming and media platform, has recruited Bayern Munich’s Michael Roth to a partnerships role.

Watchmaker Tudor has signed on as title sponsor of a new cycling team being founded by Swiss great, Fabian Cancellara

Hockey Club Davos, organiser of the Spengler Cup, has appointed the Goldbach Content & Sponsoring agency to help market sponsorship rights to the annual ice hockey tournament

Human resources firm Adecco has agreed a two-year deal to sponsor the women’s Tour de France. The agreement sees Adecco become an official recruiter of the eight-day cycling race.

Switzerland-based Basler Kantonalbank (BKB) will not be extending its sponsorship contract with Swiss football club FC Basel, the bank has confirmed

Swiss football club FC Zürich has signed up industrial real estate company Nokera as its new main sponsor.

Ringier Sports, the marketing agency owned by Swiss media group Ringier, is selling its merchandising and licensing business in order to focus its activities on the commercialisation of rights, consulting…

Cycling’s Tour de Suisse has signed up energy company Primeo Energie as its new main sponsor.

Swiss energy and infrastructure service provider BKW has extended its official premium and sustainability partner agreement with the Swiss Ski Association (Swiss-Ski) until the end of the 2025-26 season

Ringier Sports, the sports marketing agency owned by Swiss media group Ringier, has promoted Alexander Grimm to the chief executive position, replacing the incumbent Martin Blaser

The Swiss Football League has signed up pizza and pasta restaurant and delivery service Dieci as the title sponsor of its Challenge League