Switzerland

Axa, the insurance company, is broadening its commitment to women's football, becoming an official partner of the Uefa Women’s Euro 2025 in Switzerland.

Team Marketing is close to expanding its sports client base for the first time in its 32-year history as it nears an agreement to become the Swiss Football League’s global commercial rights sales agent, sources have told SportBusiness.

Sports data and technology firm Stats Perform has won the contract to become the 'Official Data Provider' of the Swiss Football League in a three-year deal

Fifa has begun the search for a head of marketing partnerships, a high-profile role within its commercial department

Swiss Super League champion BSC Young Boys has extended its contract with main sponsor, online trading company Plus500

Uefa has issued a request for proposals for the two remaining global sponsorship packages for the Women’s Euro 2025 in Switzerland.

Swiss-Ski has struck an early extension to its sponsorship deal with the domestic division of Austrian banking group Raiffeisen

On, the Swiss sportswear and equipment brand backed by tennis legend Roger Federer, has further expanded its presence in the sport by signing up world No.1 Iga Świątek as its first female brand ambassador.

Swiss-Ski has claimed a first for snow sports by teaming up with virtual advertising technology company uniqFEED to trial its products, while the national governing body has also extended its sponsorship…

Swiss building technology specialist Meier Tobler has signed a sponsorship deal with the Swiss Super League, while Japanese sports equipment brand Molten has extended its role as the official match ball…

Virtual advertising technology company UniqFEED has announced the closing of a Series C funding round led by a single backer, private investment company Patinex

Swiss beer brand Brauerei Schützengarten activated its sponsorship of hockey team SC Rapperswil-Jona Lakers following a 2020-21 season of success on the ice that was missed by fans due to the pandemic …

The Swiss Football Association (SVF) has formally launched its bid to host the 2025 Uefa Women’s European Championship.

Italian automotive manufacturer Alfa Romeo has announced that it will end its wide-ranging agreement with the Sauber Group-owned Formula 1 team at the end of the 2023 season

Grasshopper Club Zurich has announced a sponsorship agreement with Chinese watchmaker Seagull. The deal sees Seagull become a strategic partner of the Swiss Super League club for the 2022-23 season

Workwear and safety products company Engelbert Strauss has renewed its sponsorship of the Swiss Football League (SFL) in a deal brokered by the Ringier Sports agency

Jean-François Pathy, Fifa’s long-standing marketing director, is to leave the organisation, SportBusiness understands.

Basel-based financial institution Bank CIC has signed as the shirt sleeve sponsor of Swiss football club FC Basel in a three-year deal from 2022-23 to 2024-25