Sweden
Presenting sponsor secured for 2019 Alpine Ski Worlds
Scandinavian ski resort operator SkiStar has agreed a deal to become the presenting sponsor of the International Ski Federation’s (FIS) Alpine World Ski Championships in 2019.
Intrum upgrades to title sponsor of Stockholm Open
Credit management services company Intrum has stepped up its backing of the Stockholm Open to become the title sponsor of the tennis event.
Betway furthers esports drive with team sponsorship
Betting and gaming company Betway has signed a lucrative sponsorship deal with the Ninjas in Pyjamas (NiP) esports team.
Swedish ice hockey league wagers on NordicBet partnership
The Swedish Hockey League, the country’s top division of club ice hockey, has entered into a partnership with Nordic-facing online betting operator NordicBet.
Artemis Racing signs partner for America’s Cup campaign
Insurance firm Argo Group has been named an official partner of the Artemis Racing team for its campaign in the America’s Cup sailing event.
Swedish Handball Federation nets Kempa kit deal
The Swedish Handball Federation has entered into a partnership with specialist handball apparel and equipment manufacturer Kempa.
Engelbert Strauss furthers handball commitment with EHF Euros deal
Work and safety wear manufacturer Engelbert Strauss has renewed its official sponsorship of the European Handball Federation’s leading national team tournaments for their 2016 and 2018 editions.
Yokohama adds Allsvenskan club to football portfolio
Swedish football club Hammarby has agreed a partnership with Japanese tyre company Yokohama.
Swedish ice hockey league secures Svenska Spel deal
The Swedish ice hockey league has renewed its sponsorship agreement with Svenska Spel, the state-owned gambling company in the country.
Grundfos links up with EHF Euros
Grundfos, a leading pump manufacturer, has signed up as a sponsor of the men’s and women’s Euro 2016 European Handball Federation tournaments.
Bauhaus extends backing of EHF Euro
Home improvement and garden products retailer Bauhaus has renewed its association with the European Handball Federation’s national team championships for their 2016 editions.
EZTrader invests in Allsvenskan’s AIK
Swedish Allsvenskan football team AIK has announced a three-year partnership with online binary options trading company EZTrader.
Atlas Copco builds FIS alliance for 2015 Nordic World Championships
Swedish industrial tools manufacturer Atlas Copco has reached an agreement to be an official partner of the International Ski Federation’s (FIS) Nordic World Championships in 2015.
How the 2013 America’s Cup teams were funded
The value and scope of team sponsorships varied wildly among the teams that competed in the finals of the 34th America’s Cup, held in 2013.
Unibet out in front with Stockholm Marathon sponsorship
Online gaming company Unibet has agreed a deal to become a main sponsor of the 2014 Stockholm Marathon in Sweden.
Djurgarden signs new main sponsor
Financial services company Prioritet Finans is to become the new main sponsor of Swedish Allsvenskan top-division football club Djurgården.
AEG Worldwide scores Herbalife deal for Hammarby
Global nutrition firm Herbalife has agreed a wide-ranging deal with sports and entertainment company AEG Worldwide to become the official shirt sponsor of Swedish football club Hammarby until 2016.
ITU goes green with car deal
The International Triathlon Union has announced a partnership with Opel and Vauxhall’s Ampera brand to make the electric car its official auto supplier for the 2013 World Triathlon Series races in Hamburg, Stockholm and London.