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Artemis Racing signs partner for America’s Cup campaign

Insurance firm Argo Group has been named an official partner of the Artemis Racing team for its campaign in the America’s Cup sailing event.

The deal, financial terms of which were not disclosed, also names Argo Group the official insurance partner of the Swedish outfit.

Under the agreement, the firm’s logo will feature on Artemis Racing’s boats and team clothing during America’s Cup events. The Argo-branded boats and apparel will be showcased for the first time from May 7-8 during the New York leg of the America’s Cup World Series, which serves as a preliminary regatta to the 2017 America’s Cup.

“Announcing this sponsorship after opening our new base, and beginning two-boat testing here in Bermuda, gives us great momentum at the start of this incredibly important year,” Artemis Racing team manager Iain Percy said.

The 35th America’s Cup will take place in June 2017 in Bermuda.