Sweden

Volvo Car Sweden has become the title partner of the ‘Scandinavian Mixed Hosted by Henrik and Annika’, the first-of-its-kind golf tournament featuring 78 men and 78 women playing for one prize fund and…

In November 2020, Swedish women’s bandy side Skutskärs IF teamed up with Grit Sportswear to create a hybrid match jersey and associated launch campaign championing gender equality in Swedish sport.

Supermarket chain Lidl has become a main sponsor of the Swedish Ice Hockey Association (SIF) in a five-year agreement

The Swedish Olympic Committee (SOK) has signed an extension to its kit supply deal with Uniqlo

Ahead of the 2019 Fifa Women’s World Cup, adidas launched its new Sweden shirt with an initiative that saw back-of-shirt numbers replaced by images of female role models.

Swedish state-owned gambling company Svenska Spel has signed as the new ‘principal partner’ of the Swedish Ski Association, starting this July.

Swedish state betting firm Svenska Spel, the main sponsor of the Swedish national team, activated its rights around the 2019 Women’s World Cup in France by having the team’s stars call supporters at home.

Norwegian sportswear brand Dæhlie has extended its position as the ski clothing supplier for the upcoming season of Ski Classics.

Cyprus-based betting operator CampoBet has signed a three-year sponsorship deal with the Champions Hockey League (CHL) – Europe's leading club ice hockey competition – in Sweden.

The Swedish Sports Federation has extended its association with state-owned gambling brand Svenska Spel. The deal, which is worth SEK17m (€1.6m/$1.7m), will now extend until the end of 2020.

The Swedish Football Association is aiming to develop its Swedish Cup competition through an extension to its association with main sponsor Svenska Spel, the Swedish gambling company

Swedish state-owned gambling company Svenska Spel has stepped up its backing of cross-country skiing by agreeing to become an official partner of new venture, Ski Tour 2020

‘The Match Against Bullying’ was a cause-led initiative by the Swedish FA and national stadium sponsor Swedbank, working in tandem with the Friends charity.

Online gambling operator Kindred Group has agreed a deal with the Infront agency for its Unibet brand to sponsor the European Handball Federation’s men’s and women’s European Championships next year. T

German insurance firm Europa Versicherungen has agreed a deal to sponsor handball’s men’s EHF Euro 2020 event, which will take place in Sweden, Austria and Norway.

Swedish workwear and profile clothing manufacturer Company Line has agreed a four-year deal with Svensk Elitfotboll, operating body of the top two divisions of domestic football

Finnish state-owned energy company Fortum’s sponsorship of the DreamHack Masters Stockholm 2018 introduced the brand to a new audience of 18-to-35-year-olds in Sweden and the Nordics.