Grundfos, a leading pump manufacturer, has signed up as a sponsor of the men’s and women’s Euro 2016 European Handball Federation tournaments.
The deal was brokered by the EHF’s media and marketing partner, the Infront Sports & Media agency.
The men’s Euro 2016 event will take place in Poland from January 15-31, while the women’s tournament will be staged in Sweden from December 4-18.
Grundfos will be one of up to eight official sponsors for the event. Mail order company AJ, sporting goods retailer Intersport, workshop, house and garden specialist Bauhaus and windows manufacturer Velux have already been confirmed as sponsors.
The rights package includes significant brand positioning in camera view around the court, through advertising spots at both events on LED boards, floor stickers and static boards behind the goal. Grundfos will also be the presenting sponsor of the official EHF mobile application.
Morten Bach Jensen, group vice-president for marketing and sales development at Grundfos, said: “The EHF Euro is the right fit for Grundfos, particularly due to its popularity in our key sales markets across Europe, including both Poland and Sweden.”