Financial services company Prioritet Finans is to become the new main sponsor of Swedish Allsvenskan top-division football club Djurgården.
The one-year deal will run until the end of the 2014 season, with an option to extend the agreement until 2016.
Prioritet Finans branding will appear on the front of players’ jerseys. The company will also benefit from various levels of in-stadium exposure at the club’s Tele2 Arena.
Prioritet Finans will also provide financial support to Djurgårdsandan, the club’s brand of social responsibility.
Djurgårdsandan branding appeared on players’ jerseys throughout the 2013 season and will remain in place during the 2014 campaign under the terms of the deal.