Unibet out in front with Stockholm Marathon sponsorship

Online gaming company Unibet has agreed a deal to become a main sponsor of the 2014 Stockholm Marathon in Sweden.

Unibet will become a second-tier sponsor of the event, one level below presenting sponsor and naming rights holder Asics.

The company will benefit from various branding opportunities around the marathon course.

Unibet will also conduct a number of activities on race day as well as offering various betting opportunities for the marathon.

Jonas Nilsson, a spokesman for Unibet Sweden, said: “We would like to give something back to the sport and see this as a step towards a broader and more involved role in the sport.”

The 2014 Stockholm Marathon is scheduled to take place on May 31.