Svenska Spel seals €2.5m-per-year sponsorship of Swedish Ski Association

Swedish state-owned gambling company Svenska Spel has signed as the new ‘principal partner’ of the Swedish Ski Association, starting this July.

The five-year agreement includes, among other things, a continued investment in youth development and is worth just over SEK25m (€2.5m/$3m) per year, or SEK125m over the full term.

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