Spain
Qatar Airways hints at Camp Nou naming rights move
Qatar Airways could add a stadium naming rights element to its sponsorship of Spanish Liga football club Barcelona as both parties negotiate a possible extension to their current deal.
Real Madrid’s home set to become ‘Abu Dhabi Bernabeu’ – report
The Santiago Bernabeu, home stadium of Spanish Liga football club Real Madrid, is set to be rebranded as the ‘Abu Dhabi Bernabeu’, according to Diario AS.
Barcelona launches maiden Brazilian partnership
Spanish Liga football club Barcelona has confirmed its first commercial move into the Brazilian market by making foot care products company Baruel an official club sponsor for 2015.
Plus500 aims for mass market with Atlético Madrid
Online trading company Plus500 has signed a back-of-shirt deal with Spanish Liga club Atlético Madrid as part of its push to reach a mass market audience.
Presenting sponsor returns to Copa del Rey
Spanish savings bank La Caixa has signed a two-year presenting sponsorship, from 2015 to 2016, with the Copa del Rey Spanish domestic basketball tournament. The deal fulfils the organiser’s requirement to exclusively sign a major Spain-based brand.
Spain secures sponsor for Handball Worlds defence
Fitness equipment and product manufacturer GoFit has agreed a deal with the Spanish Handball Federation to sponsor the country’s national team at the 2015 Men’s Handball World Championship.
CaixaBank strengthens Spanish basketball presence with Copa deal
Financial services organisation CaixaBank has signed up as the title sponsor of Spanish basketball’s Copa del Rey club tournament.
Atletico Madrid nets Plus500 shirt deal
Spanish Liga champion Atletico Madrid has agreed a shirt sponsorship deal with online trading platform Plus500.
Barcelona to establish New York base
Spanish Liga football club Barcelona has sealed a long-term extension to its sponsorship agreement with German automotive manufacturer Audi and has also announced that it will open a new club office in New York.
Barcelona signs first Brazil-only regional deal
Spanish Liga club FC Barcelona, this month, sold its first Brazilian market sponsorship to the deodorant brand Tenys Pé Baruel.
Liga ACB’s Estudiantes seals Movistar deal
Spanish telecommunications company Telefónica has extended its title sponsorship deal with Estudiantes, with its Movistar brand now set to support the Liga ACB basketball club.
Spanish Olympic Committee secures Joma partnership
The Spanish Olympic Committee (COE) has struck a partnership agreement with sportswear company Joma.
Barcelona enters Brazilian market with Baruel deal
Spanish Liga football club Barcelona has signed its first local sponsorship deal in Brazil after agreeing a contract with foot care brand Baruel.
Huawei calls up LFP renewal
The Spanish Football League (LFP) has agreed an extension to its sponsorship deal with Chinese telecommunications firm Huawei.
Under Armour signs up for basketball’s Copa del Rey
Sportswear and apparel company Under Armour has signed up as the official technical provider of Spanish basketball’s Copa del Rey knockout club tournaments.
Liverpool wagers on regional partnership with Betfair
English Premier League football club Liverpool has entered into a regional partnership with online betting and gaming company Betfair.
IPIC invests in Real Madrid stadium platform
Abu Dhabi government-owned sovereign wealth fund International Petroleum Investment Company (IPIC) will pay Spanish La Liga club Real Madrid hundreds of millions of euros for the naming rights to the redeveloped Santiago Bernabéu stadium and other club-related assets.
Barcelona toasts extended deals with Castle Brewery and Freixenet
Spanish Liga football club Barcelona has extended its partnerships with South African firm Castle Brewery and Catalonia-based cava producer Freixenet.