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East United invests in Levante

Australian and South Korean investment group East United has agreed a major sponsorship deal with Spanish Liga football club Levante.

Under the three-year deal, which will run from 2014-15 to 2016-17, East United has become Levante's main sponsor. Financial details have not been disclosed.

East United’s branding will feature on Levante’s shirts from this weekend’s home match against Real Madrid.

The sponsorship also aims to build Levante’s profile in Korea and across Asia.