South Korea
LG to serve as Women’s Baseball World Cup title sponsor
Technology brand LG Electronics has become the title sponsor of the 2016 Women’s Baseball World Cup.
Lotte Group backs test event for PyeongChang 2018
Korean conglomerate Lotte Group has agreed a deal to sponsor a key test event for PyeongChang’s staging of the 2018 winter Olympic and Paralympic Games.
Ssangyong to drive digital development for PyeongChang 2018
The PyeongChang Organising Committee for the 2018 Olympic and Paralympic winter Games (POCOG) has signed information and operation services company Ssangyong as a tier-two commercial partner.
Daedong leaves a mark with PyeongChang 2018 deal
Tractor manufacturer Daedong Industrial has struck a partnership with the organisers of the 2018 winter Olympic Games in PyeongChang, South Korea.
PyeongChang 2018 snaps up ticketing partner
The PyeongChang Organising Committee for the 2018 Olympic and Paralympic winter Games (POCOG) has agreed a partnership with South Korean ticketing services company Interpark Corporation.
EF Education First extends Olympic commitment with PyeongChang 2018 deal
International education company EF Education First has furthered its connection to the Olympic Movement by entering into a partnership with the PyeongChang Organising Committee for the 2018 Olympic and Paralympic winter Games.
PyeongChang 2018 signs new top-tier partner
The PyeongChang Organising Committee for the 2018 Olympic and Paralympic Winter Games (POCOG) has agreed a partnership with South Korean conglomerate SK Group.
Korean FA reconnects with KT
The Korean Football Association has agreed to extend its sponsorship deal with telecommunications company KT for its national team.
Manchester United nets Korean gaming partner
English Premier League football team Manchester United has agreed a commercial deal with Korean-based online games developer and publisher Nexon.
Manchester City enters into global partnership with Korean tyre firm
English Premier League football club Manchester City has secured a global partnership with South Korean tyre and rubber tubing manufacturer Nexen Tire.
Hyundai & Kia Motors gear up for PyeongChang 2018
Korean automotive company Hyundai & Kia Motors has agreed to become a tier one domestic sponsor of the PyeongChang 2018 Olympic and Paralympic winter Games.
Hyundai joins Presidents Cup team
Korean automotive manufacturer Hyundai will be an official sponsor of the 2015 Presidents Cup golf tournament.
Hankook stays on the road with Europa League
South Korean tyre manufacturer Hankook has extended its official partner agreement with Uefa for the Europa League club football competition.
Samsung stays close to home with Gwangju 2015 partnership
Electronics giant Samsung has reached an agreement to become a top-tier partner of the Gwangju 2015 Universiade multi-sport event.
VIPS cuts Gwangju 2015 deal
Korean steakhouse restaurant chain VIPS has agreed to become an official partner of the Gwangju 2015 summer Universiade.
KB Financial Group invests in KBSF on road to PyeongChang 2018
Korean financial services company KB Financial Group has reached a three-year sponsorship agreement with the Korean Bobsleigh and Skeleton Federation (KBSF).
Seoul Tent Corporation pitches in for Gwangju’s Universiade
Korean temporary structures solutions company Seoul Tent Corporation has agreed to become an official partner of the 2015 summer Universiade multi-sport event in Gwangju.
BKL earns PyeongChang 2018 representation
Korean law firm Bae, Kim & Lee has reached an agreement to serve as an official supplier to the PyeongChang 2018 winter Olympic Games.