South Korea

South Korea’s national airline Korean Air has signed an official partnership agreement with the organising committee of the PyeongChang 2018 Olympic and Paralympic Games (POCOG).

South Korean tyre retailer Tirebank has signed a three-year deal to become the new title sponsor of the KBO League, the top division of baseball in the country.

South Korean President Park Geun-hye has called on more companies in the country to support PyeongChang’s hosting of the 2018 winter Olympic Games.

Korean engineering and construction company Hyundai Construction has agreed to become an official partner of the Gwangju 2015 Universiade multi-sport event.

Korean supermarket chain Lotte Mart has become the latest company to sign up as a partner of the Gwangju 2015 Universiade multi-sport event.

Japanese and Korean food shopping corporation Lotte Group has agreed a long-term deal to become a sponsor of the Korea Ski Association.

Organisers of the PyeongChang 2018 winter Olympic Games have moved to allay fears over revenue shortfalls and increased borrowing by announcing they expect to confirm a host of new sponsorship deals in the “near future”.

South Korean catering company Ourhome has reached a sponsorship agreement with the Gwangju 2015 summer Universiade multi-sport event.

Hyundai Marine and Fire Insurance has signed up as a sponsor of the 2015 Gwangju Universiade in South Korea.

South Korean mobile carrier SK Telecom has agreed a long-term sponsorship deal for the country’s national speed skating team.

South Korean travel operator Sebang Travel has become the official accommodation sponsor of the 2015 Gwangju Summer Universiade multi-sport event.

South Korean foreign language learning institution Pagoda Education Group has reached an agreement to become the official supplier of language training services for the PyeongChang 2018 winter Olympic Games.

The Korean arm of multinational professional services network PricewaterhouseCoopers has agreed to become an official supplier to the PyeongChang 2018 winter Olympic Games in the accounting services category.

The Ladies Professional Golf Association has signed safety consulting and certification company Underwriters Laboratories as the title sponsor of the next two editions of the International Crown national team tournament, adding the event will leave the US for the first time in 2018.

Lotte Chilsung Beverage Co. has signed up as a sponsor of the 2015 Gwangju Summer Universiade multi-sport event.

Outdoor brand Black Yak has signed an agreement to become an official sponsor of the 2015 Gwangju Summer Universiade.