Technology brand LG Electronics has become the title sponsor of the 2016 Women’s Baseball World Cup.
LG Electronics agreed the deal with the World Baseball Softball Confederation, which operates the event.
The tournament will take place from September 3-11 in Busan, South Korea.
LG Electronics is already the title sponsor of the annual LG Cup international women's invitational baseball tournament for clubs, launched in 2014.
Masaru Yokoo, the WBSC’s baseball marketing director, said: “This is a significant accord – for WBSC, the Women's Baseball World Cup and women's sport, in general – that highlights the continued growth and attraction of international baseball properties that feature the sport's top national teams, across both genders.”