South Korea

The Korea Professional Football League and sports data and betting services company Sportradar have renewed their wide-ranging global media and betting rights deal for another four years, with sponsorship…

Hana Bank has extended as an ‘Official Partner’ of the Korean Football Association for 10 more years until 2033, confirming the Korean bank’s place at the forefront of the governing body’s portfolio. The

Hyundai has announced a three-year extension of its sponsorship agreement with World Archery

Korean luxury car brand Genesis has been announced as the presenting sponsor of the inaugural Korea Championship, a new golf event that will be co-sanctioned by the DP World Tour and the Korea Professional…

Global tire company Hankook Tire has announced that it has extended its deal with Major League Baseball as its official tire in the United States and South Korea in a 'multi-year' agreement

Spanish LaLiga club FC Barcelona has extended and expanded its regional sponsorship deal with South Korean lubricants company SK Enmove

Spanish LaLiga club Barcelona has renewed its sponsorship deal with Korean car battery brand Sebang Global Battery

The Sportfive agency has added to its esports representation portfolio by agreeing a multi-year strategic alliance with the Gen.G organisation

Cybersecurity solutions company Fortinet has become the ‘Official Cybersecurity Partner’ of the BMW Ladies Championship, the co-sanctioned LPGA and LPGA of Korea Tour event. The $2m (€2.03m)

South Korean carmaker Kia has been unveiled as the official automotive partner of the 2022 Fifa Under-17 Women’s World Cup in India.

Luggage brand Tumi has become an official partner of English Premier League club Tottenham Hotspur's pre-season tour of South Korea this month

South Korea and Tottenham Hotspur football star Son Heung-min has become a global ambassador for British fashion brand Burberry under a multi-year deal

South Korean football star Son Heung-min looks set to launch his own fashion brand, 'NOS7', next month

Premier League club Tottenham Hotspur will face Spanish LaLiga outfit Sevilla in the second of two friendly matches as part of the North London-based team’s pre-season tour of South Korea later this y…

South Korea-based esports team T1 Entertainment & Sports has appointed CAA Sports, the Los Angeles-based international marketing agency, as its exclusive sponsorship and endorsement representative

Tottenham Hotspur is to travel to South Korea for a pre-season tour in July. It will be the English Premier League club’s first international tour since 2019 and its third visit to South Korea.

South Korean football star Son Heung-min has secured an endorsement deal with Tiger Beer ahead of the Singaporean brand’s 90th anniversary and the lunar year of the tiger.

Manchester City has signed up the decentralised finance (DeFi) trading analysis and advisory technology company 3Key as a regional sponsor