South Korea

Latest Features

South Korean conglomerate CJ Corporation’s 10-year title investment in a new PGA Tour tournament in South Korea is a signal of intent for the brand’s international expansion plans.

The Pyeongchang 2018 Organising Committee (Pocog) for the 2018 Winter Olympic Games has raised its revenue target for domestic sponsorships for the Games following its first deals.

World Archery has signed a major 10-year sponsorship deal with Korean archery manufacturer Fivics. World Archery said the 10-year deal is the longest partnership to be agreed within the sport to date

Financial services firm Kiwoom has signed as the new club naming sponsor at South Korean baseball club the Kiwoom Heroes, formerly known as the Nexen Heroes

German sportswear company Puma has moved into the Korean football market by agreeing a kit partnership with domestic top-tier club Suwon Bluewings

Korean KBO League baseball club Nexen Heroes has signed local securities firm Kiwoom Securities as its new Naming Rights Partner under a deal worth a basic KRW50bn (€39m/$44.6m).