South Korea

Luggage brand Tumi has become an official partner of English Premier League club Tottenham Hotspur's pre-season tour of South Korea this month

South Korea and Tottenham Hotspur football star Son Heung-min has become a global ambassador for British fashion brand Burberry under a multi-year deal

South Korean football star Son Heung-min looks set to launch his own fashion brand, 'NOS7', next month

Premier League club Tottenham Hotspur will face Spanish LaLiga outfit Sevilla in the second of two friendly matches as part of the North London-based team’s pre-season tour of South Korea later this y…

South Korea-based esports team T1 Entertainment & Sports has appointed CAA Sports, the Los Angeles-based international marketing agency, as its exclusive sponsorship and endorsement representative

Tottenham Hotspur is to travel to South Korea for a pre-season tour in July. It will be the English Premier League club’s first international tour since 2019 and its third visit to South Korea.

South Korean football star Son Heung-min has secured an endorsement deal with Tiger Beer ahead of the Singaporean brand’s 90th anniversary and the lunar year of the tiger.

Manchester City has signed up the decentralised finance (DeFi) trading analysis and advisory technology company 3Key as a regional sponsor

Sportfive helps iconic NBA franchise bring in its first global marketing partner

Coupang Play, the streaming service of Korean e-commerce group Coupang, has agreed a four-year sponsorship deal with the Korea Football Association

Golf equipment brand TaylorMade has been acquired by Korea-based private equity firm, Centroid Investment Partners

Company also extends tie with star Dodgers pitcher Kershaw

Korean KBO baseball league teams are busy agreeing commercial deals ahead of the start of the 2021 regular season on April 3

The first Grand Slam of 2021 could be delayed by one or two weeks from the scheduled January 18 start, due to Covid-19

The upcoming KLPGA Hana Financial Group Championship in South Korea will also act as the inaugural tournament of the new Ladies Asian Tour series organised by the Asian Golf Leaders Forum

Two torches that will be used in the Olympic and Paralympic torch relays at the postponed Tokyo Games next summer have started an eight-month tour of Tokyo

South Korean consumer electronics company LG has agreed a three-year tournament deal with the Korea Professional Golfers Association