Korean FA reconnects with KT

The Korean Football Association has agreed to extend its sponsorship deal with telecommunications company KT for its national team.

The new partnership will run for four years until the middle of 2019, taking in South Korea’s expected participation at the 2018 Fifa World Cup in Russia.

Financial details were not disclosed.

KT will benefit from branding on team kit and clothing and stadium advertising boards among a host of commercial rights in association with the Korean team, while also supporting the KFA’s football development programmes.