North America
Valvoline signs up to support Pac-12 Football Championship
Automotive, commercial and industrial lubricant company Valvoline has agreed a deal to become a partner of the Pac-12 US college sports conference’s American football programme.
NBA’s Warriors partner with Accenture to aid arena development
Professional services group Accenture has signed on as a founding partner of Chase Center, the future home of the Golden State Warriors, as part of a sponsorship deal with the NBA basketball franchise that will focus on enhancing the in-arena experience for fans.
Monster Energy becomes new title sponsor of Nascar’s top series
Drinks brand Monster Energy has been unveiled as the new title sponsor of the premier series of North American stock car-racing championship Nascar.
New Jersey Devils team up with Investors Bank
NHL ice hockey team the New Jersey Devils has entered into a partnership with financial services company Investors Bank.
Rugby Canada brokers sevens-focused partnership with Velocity Trade
The Rugby Canada national governing body has entered into a partnership with global equity, foreign exchange and precious metals broker dealer Velocity Trade.
Harris Tweed Hebrides: Brand awareness in emerging markets
Scottish tweed manufacturer Harris Tweed Hebrides (HTH) has entered a partnership with Scottish Rugby, the national association for rugby union in Scotland, to increase brand awareness and sell a Scottish Rugby-themed product collection.
Timberwolves sign up partners for arena development
The Minnesota Timberwolves NBA basketball franchise has signed up five founding partners to support a renovation project at its Target Center home arena.
Nikon maintains Fina focus for Windsor’s upcoming Worlds
Fina, the global governing body of aquatic sports, has agreed a deal with Nikon for the Japanese consumer electronics manufacturer to sponsor its upcoming World Swimming Championships (25m).
Snickers returns to feed hunger for WrestleMania 33
Mars-owned chocolate bar brand Snickers will serve as the exclusive presenting partner of next year’s WrestleMania event after extending its partnership with the WWE wrestling organisation.
Broncos engage WME-IMG in search for stadium naming rights partner
NFL American football team the Denver Broncos has selected the WME-IMG agency to help secure a new naming-rights partner for Mile High Stadium, its home field.
Audi drives MLS partnership into Canada
German automotive manufacturer Audi has entered into a Canada-focused partnership with North America’s Major League Soccer.
Race of Champions delivers DHL partnership
Global logistics company DHL has agreed a deal to sponsor the 2017 edition of the Race of Champions (ROC) motorsport event.
Partner renewals give clean bill of health to Eagles commercial roster
NFL American football team the Philadelphia Eagles has extended partnerships with Thomas Jefferson University Hospitals and the Rothman Institute Orthopaedics medical group.
Naming rights partner signed for new Pro Football Hall of Fame venture
Electronic equipment manufacturer Johnson Controls has signed on as the naming rights partner of an under-construction sports and entertainment village that will be part of the Pro Football Hall of Fame in the US city of Canton, Ohio.
NBA’s Pacers sign regional deal with law firm
Indianapolis law firm Wagner Reese has entered into a partnership with North American NBA basketball franchise, the Indiana Pacers.
Kumho continues NBA drive with Hornets partnership
Korean tyre manufacturer Kumho has entered into a partnership with the Charlotte Hornets NBA basketball franchise.
Brooklyn Nets land tyre partner
Tyre manufacturer Kenda has entered into a partnership with the Brooklyn Nets NBA basketball franchise.
Fiesta Bowl says game on with PlayStation partnership
Sony-owned gaming brand PlayStation has agreed a multi-year deal to become title sponsor of the Fiesta Bowl college American football game.