NHL ice hockey team the New Jersey Devils has entered into a partnership with financial services company Investors Bank.
The 10-year agreement runs until 2026 and grants Investors Bank naming rights to an entrance to Prudential Center, the Devils’ home arena. The space will be known as Investors Bank Tower and will be lit green to represent the company’s branding.
Investors Bank will benefit from other in-arena signage and marketing as part of the deal.
Investors Bank joins financial services company Prudential and RWJBarnabas Health as main sponsors of the Devils’ One Jersey programme, which aims to build business and community development in the US state.
To mark the partnership, the Devils and Investors Bank donated $10,000 (€9,400) to representatives of the St. John’s food pantry in Newark.
Scott O’Neil, chief executive of the Devils and Prudential Center, told the NJBiz.com website: "I want this North Jersey community to act like most major cities act, because we have 4.5 million people, we have 20 Fortune 500 companies, we have incredibly schools, incredible disposable income. Let’s pull together. And I hope this is a start.
“There are now four, if you include the Prudential Center and Devils along with Investors, Prudential and RWJBarnabas Health. I hope there are 10 and then I hope 10 becomes 20. There are two things we do, we bring a community together – that’s what sports and entertainment does – and then we’ve got to leverage that to go serve and make the communities we’re in better.”