MENA

Basketball

Real estate developer Dubai Properties Group has expanded its partnership with the United Arab Emirates Basketball Association.

Motorsport
Energy

The non-exclusive nature of tyre, fuel and lubricant sector sponsorship rights across central, event and team properties linked to the World Endurance Championship (WEC) allowed Bapco, Bahrain’s state-owned oil company, to title sponsor the season-ending 6 Hours of Bahrain race, despite the presence of Shell as the series’ Official Fuel Supplier.

Rugby
Banking

UAE Rugby, the governing body of the sport in the country, has renewed its association with banking group HSBC and has also agreed a partnership with British multi-purpose vehicle manufacturer Land Rover.

Tennis
Airlines

The International Premier Tennis League (IPTL) has entered into a new three-year partnership with Qatar’s national carrier Qatar Airways.

Football
Tyres

The Asian Football Confederation (AFC) has entered into a multi-year partnership with German tyre manufacturer Continental.

Golf
Banking

Global banking and financial services company HSBC has further enhanced its backing of golf by agreeing to the renewal of its sponsorship deals with three of the sport’s flagship events in Asia and the Middle East.

Multi-sport

The Jordan Olympic Committee (JOC) has signed its first ever annual partnership deal with ‘backaldrin The Kornspitz Company’, a producer of bakery ingredients.

Golf
Automobile Manufacturing

German automotive manufacturer BMW has extended its sponsorship of the DP World Tour Championship, the season-ending event on golf’s European Tour.

Volleyball
Retail

Airport retailer Dubai Duty Free has agreed a deal to serve as a title sponsor for this year’s edition of the International Volleyball Federation (FIVB) men’s U-23 World Championship national team tournament.

Football
Airlines

Dubai-based airline Emirates has agreed a three-year commercial partnership with the Arabian Gulf League club football competition.

Football
Consumer Electronics

Chinese consumer electronics manufacturer Hisense has agreed a sponsorship deal with Israeli Premier League football club Maccabi Tel Aviv.

Football
Banking

London Stock Exchange-listed Standard Chartered Bank this month signed a three-year extension, from 2016-17 to 2018-19, to its main sponsor agreement with English Premier League club Liverpool. The deal was signed with more than one year still to run on the previous two year extension, from 2014-15 to 2015-16.

Golf
Delivery Services

Port operator DP World has extended its title sponsorship of the European Tour’s end-of-season golf tournament in Dubai.

Motorsport
Consumer Electronics

The Infiniti Red Bull Racing Formula One team this month signed a deal with Chinese electronics manufacturer Hisense as the team’s commercial programme continues to thrive in the face of on-track troubles.

Football
Sporting Goods

Spanish Liga football club Barcelona has agreed a regional sponsorship deal with fitness centre chain Fitness Time in Saudi Arabia and the United Arab Emirates.

Motorsport

To mark the start of the 2015 FIM MotoGP World Championship, Sports Sponsorship Insider has completed a survey of the sponsorship portfolios for the top four MotoGP teams – Ducati, Movistar Yamaha, Monster Yamaha and Repsol Honda – the race title sponsors and the central MotoGP World Championship sponsors.

Football
Airlines

Qatar Airways has signed a renewed agreement with the Qatar Football Association to become the official airline of the Emir Cup club football competition, along with extending its backing of the national team.

Football
Automobile Manufacturing

Tyre manufacturer Maxxis has struck a deal to become an official sponsor of football’s 2015 Gulf Corporation Council (GCC) Club Cup.