Tyre manufacturer Maxxis has struck a deal to become an official sponsor of football’s 2015 Gulf Corporation Council (GCC) Club Cup.
Under the agreement, Maxxis will serve as the official and exclusive tyre of the tournament.
Maxxis will also benefit from a branding presence on in-stadium advertising boards and will be able to promote its products on an exhibition booth inside each stadium.
In addition, the Maxxis logo will appear during press conference, on interview backdrops, on the GCC Club Cup’s official website and on match tickets.
The agreement marks Maxxis’ first sponsorship venture in the Arabian Peninsula.