Hisense expands sports portfolio with Maccabi Tel Aviv deal

Chinese consumer electronics manufacturer Hisense has agreed a sponsorship deal with Israeli Premier League football club Maccabi Tel Aviv.

The agreement with the Premier League champion will run for three years, from the 2015-16 season through to the end of the 2017-18 campaign.

Under the deal, Hisense will become the club’s premium partner and benefit from branding placement on players’ shorts.

Hisense is already active in the wider sports sponsorship market through partnerships with German Bundesliga football club Schalke 04, the Red Bull Formula One motor racing team and the Australian Open tennis event.