Italy
Camurati smells success with Torino
Cosmetics and beauty products supplier Camurati has agreed to become a premium sponsor of Italian Serie A football team Torino.
Renault boosts Napoli for season climax
French automotive manufacturer Renault has agreed to become an official supplier of Italian Serie A football team Napoli.
IG invests in Italian basketball
Online trading company IG has agreed a title sponsorship deal with Italy’s Lega Basket for its Coppa Italia knockout club basketball competition.
Beko nets Serie A renewal with Lega Basket
Turkish home appliance manufacturer Beko has extended its title sponsorship of Italy’s Serie A basketball league.
MSC Crociere on board with Torino
Italian-Swiss cruise ship operator MSC Crociere has entered into a partnership with Italian Serie A top-tier football club Torino.
FISI brings in San Carlo to back youth initiative
Snack food manufacturer San Carlo has entered into a commercial agreement with the Italian Winter Sports Federation (FISI).
Toro Rosso toasts new sponsorship deal
Formula One motor-racing team Toro Rosso has signed a new sponsorship agreement with Spanish brewery Estrella Galicia.
Italy brings in PuntoPro ahead of Six Nations
Automotive repairs chain PuntoPro has agreed a deal to become an official sponsor of the Italian Rugby Federation (FIR).
MotoGP’s Yamaha drives forward with Abarth
MotoGP World Championship motorcycling team Yamaha has reached a deal to make Italian car manufacturer Abarth an official sponsor.
Para-Tempotest covers Sampdoria’s shirt contract
High-end fabrics and furniture manufacturer Para-Tempotest has confirmed a shirt sponsorship deal with Italian Serie A football team Sampdoria.
Aruba backs Ducati’s World Superbikes team
Web hosting and cloud services company Aruba has agreed a three-year title sponsorship deal with the factory team of Italian motorcycle manufacturer Ducati in the Superbike World Championship.
Geox puts best foot forward with FISI
Italian specialist clothing and footwear manufacturer Geox has agreed a supplier deal with its national winter sports federation, FISI.
AC Milan stays strong off-field as Emirates renews
Airline Emirates has renewed its shirt deal with Italian Serie A football club AC Milan from 2015-16 to 2019-20 at a significant increase.
Gutiérrez signing leads to America Móvil deal for Ferrari
Formula One motor-racing team Ferrari has signed a sponsorship deal with Mexican telecommunications company America Móvil.
Cagliari replaces shirt sponsor for two games
Italian top-tier football club Cagliari has replaced its shirt sponsor for two Serie A games due to contractual problems.
Fisi seals new cosmetics partnership
Fisi, the Italian winter sports association, has signed a new partnership agreement with international cosmetics company Jafra Cosmetics.
Serie B sets sail with MSC Crociere
Italian-Swiss cruise ship operator MSC Crociere has agreed a deal to become an official partner of Serie B, the second tier of club football in Italy.
Liverpool wagers on regional partnership with Betfair
English Premier League football club Liverpool has entered into a regional partnership with online betting and gaming company Betfair.