Cosmetics and beauty products supplier Camurati has agreed to become a premium sponsor of Italian Serie A football team Torino.
The partnership is for the remainder of the current season and the 2015-16 campaign.
Financial terms for the deal were not disclosed.
Torino is eighth in Serie with 13 matches to play this term, while the Turin-based team will face Zenit St Petersburg in the last-16 of the Uefa Europa League.