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Fisi seals new cosmetics partnership

Fisi, the Italian winter sports association, has signed a new partnership agreement with international cosmetics company Jafra Cosmetics.

The one-year deal will run for the duration of the 2014-15 season.

Under the deal, which marks Jafra’s first partnership in the sports industry, the cosmetics company will become an official supplier of the national governing body and will provide Fisi athletes with a range of its products.

Jafra will also benefit from branding exposure across various Fisi events. In addition, Fisi officials and athletes will be present at Jafra marketing and customer events.

Jafra is one of the first companies to have entered into a partnership with Fisi since the governing body extended its commercial and marketing strategy to include new product categories.