MSC Crociere on board with Torino

Italian-Swiss cruise ship operator MSC Crociere has entered into a partnership with Italian Serie A top-tier football club Torino.

Under the deal, the terms of which were not disclosed, MSC Crociere and Torino will collaborate on a number of joint activities aimed at supporters.

MSC Crociere will also be able to use the club’s Stadio Olimpico home stadium as a venue for its various roadshows and business events.

In addition, MSC Crociere will serve as match sponsor of Torino’s penultimate home game of the 2014-15 season against Chievo on May 16.

MSC Crociere is already known in the Italian football market through its current partnership with Serie B, the second tier of club football in Italy.