Italy
SuisseGas strategy underpins Man City deal
Energy wholesaler Suisse Power and Gas (SuisseGas) aims to enter the UK energy market following its three-year agreement with Premier League Manchester City, signed this month.
Enervit seals season-long deal with FISI
Sports supplements company Enervit has reached an agreement to serve as an official sponsor of the Italian Winter Sports Federation (FISI).
AC Milan teams up with Lawson
Japanese convenience store chain Lawson has signed up as a sponsor of Italian Serie A football club AC Milan.
Toshiba Medical Systems gives healthy outlook to Inter’s partner roster
Italian Serie A football team Inter Milan has announced a partnership with medical equipment imaging company Toshiba Medical Systems.
Italian UCI WorldTour team buoyed by renewed sponsor support
Italian UCI WorldTour cycling team Lampre-Merida has announced that its title sponsors have agreed to renew their backing through the 2015 season.
Eurospin sees value in Giro d’Italia partnership
Italian discount retail store chain Eurospin has signed a multi-year deal to sponsor the white jersey in cycling race the Giro d’Italia.
Infront links up with 24 ORE Group to enhance Italian national team brand
The Infront Sports & Media agency and Italian publishing house 24 ORE Group have been appointed as commercial advisers to the FIGC, football’s governing body in Italy.
Italian Rugby Federation banks main sponsor extension
Italian banking group Cariparma Credit Agricole has agreed a three-year extension to its contract as the main sponsor of the Italian Rugby Federation (FIR).
Conad backs Zebre Rugby for Challenge Cup campaign
Italian rugby union team Zebre Rugby has reached an expanded sponsorship deal to make retail store brand Conad its shirt sponsor in European competitions.
Inter Milan banks extension with top sponsor
Italian Serie A football club Inter Milan has agreed an extension to its sponsorship deal with German financial services company Deutsche Bank.
Fiorentina expands commercial portfolio with VW deal
Italian Serie A football team Fiorentina has further expanded its commercial portfolio after it entered into a deal with German automotive company Volkswagen.
Nexive delivers AC Milan partnership
Serie A football club AC Milan has further expanded its commercial portfolio after it agreed a new partnership with Italian postal service operator Nexive.
Juventus hits the road with Goodyear extension
Italian Serie A football club Juventus has renewed its sponsorship agreement with US tyre manufacturer Goodyear, with the partnership now in place for the next three years.
AC Milan switches on Hotpoint deal
Italian Serie A football club AC Milan has renewed its sponsorship deal with home appliances giant Indesit under a new contract that will promote its Hotpoint brand.
Fiorentina secures Betclic partnership
Italian Serie A football team Fiorentina has entered into a sponsorship agreement with online gaming brand Betclic.
Jetcoin invests in Serie A’s Chievo
Italian Serie A football club Chievo has agreed a three-year deal to make electronic currency provider Jetcoin its main shirt sponsor.
Sin City to be promoted on Sampdoria shirts
Italian Serie A top-tier football club Sampdoria has struck a temporary deal for Hollywood movie Sin City: A Dame to Kill For to be promoted on the front of the team’s shirts.
Segafredo Zanetti returns to F1 with McLaren
Coffee brand Segafredo Zanetti has agreed to become a partner of Formula One motor racing team McLaren.