Italy
Serie A’s Sampdoria sews up shirt sponsor renewal
Italian Serie A football team Sampdoria has secured an extension to its shirt sponsorship agreement with high-end fabrics and furniture manufacturer Para.
Pata Group strengthens WSBK commercial activities
Italian snack food company Pata Group has expanded its commercial activities surrounding the Superbike World Championship (WSBK) motorcycling series.
Macron adds Pallacanestro Cantu to Lega Basket roster
Italian Lega Basket Serie A basketball team Pallacanestro Cantù has entered into a kit partnership with sportswear firm Macron.
Acqua Lete on side with FIGC
Mineral water brand Acqua Lete has secured a sponsorship agreement with the Italian Football Association (FIGC).
Napoli refreshes ties with main partner
Italian Serie A football club Napoli has agreed a one-year extension to its main sponsor agreement with water brand Acqua Lete.
Juventus toasts regional beer partnership
Italian Serie A top-tier football club Juventus has entered into a partnership with Mexican brewery Cervezas Cuauhtémoc Moctezuma.
BNL renews long-term association with Italian Olympic Committee
Banking group BNL has extended its agreement to serve as a main partner of the Italian Olympic Committee (CONI).
Philip Morris strikes extension to long-standing Ferrari deal
US cigarette and tobacco giant Philip Morris International has agreed a three-year extension to its long-running sponsorship deal with Formula One motor racing team Ferrari, according to Bloomberg.
Kappa scores return to Napoli
Italian Serie A football club Napoli has agreed a five-year kit supplier deal with sportswear company Kappa.
Puma’s FIGC extension breaks €20m-per-year barrier
Sporting goods brand Puma has extended its sponsorship of the Italian Football Federation (FIGC).
AC Milan stays on the road with Audi
German automotive giant Audi has opted to extend its partnership with Italian Serie A football club AC Milan.
Shell: Product showcasing drives strategy
Multinational oil and gas company Shell is using motorsport as a platform to showcase its products.
Le Coq Sportif nets Saint-Etienne, Fiorentina deals
French sportswear company Le Coq Sportif has agreed kit manufacturing deals with Italian Serie A football team Fiorentina and French Ligue 1 outfit Saint-Etienne.
Puma extends deal with key strategic partner FIGC
The Italian Football Federation (FIGC) has extended its long-term partnership with sportswear company Puma.
Beko extends with Lega Basket, waits on strategy
White goods manufacturer Beko last month agreed a one-year renewal of its title sponsorship of Italian basketball’s Serie A for the 2015-16 season as the company continues to deliberate over its sponsorship strategy.
Tagetik backs Italian Cycling on road to Richmond 2015
Performance management software solutions group Tagetik has reached a deal to become an official partner of the Italian Cycling Federation (FCI).
TIM establishes extended connection with Serie A
Telecommunications company Telecom Italia (TIM) has secured an extension to its long running partnership with Lega Serie A, which encompasses title sponsorship of Serie A, the top division of Italian football, and other competitions.
Camurati smells success with Torino
Cosmetics and beauty products supplier Camurati has agreed to become a premium sponsor of Italian Serie A football team Torino.