Italy
AC Milan teams up with Bioscalin
Italian Serie A football club AC Milan has entered into a partnership with pharmaceuticals brand Bioscalin
Fratelli Beretta adds sleeve rights to Torino sponsorship package
Food company Fratelli Beretta has furthered its commitment to Torino by agreeing to take on sleeve sponsorship rights for the Italian Serie A football club
Fiorentina lands IT partner
Italian Serie A football club Fiorentina has entered into a partnership with IT services provider Var Group.
The three-and-a-half-year deal will run until June 2022
Inter partners up with Gatorade
Italian Serie A football club Inter Milan has signed a sponsorship deal with isotonic sports drink brand Gatorade.
The two-year deal will cover the 2018-19 and 2019-20 seasons
Atalanta lands sleeve sponsor
Italian Serie A football club Atalanta has agreed a deal for logistics company Automha to become its new shirt sleeve sponsor
AC Milan signs sponsorship renewals
Italian Serie A football club AC Milan has extended its partnerships with technology company Nilox and air conditioner manufacturer Fujitsu Climatizzatori
M&M’s land shirt sponsorship rights for Juventus Women
Italian Serie A football club Juventus has extended and expanded its partnership with Mars, with the US food products manufacturer set to receive shirt sponsorship rights for the Turin giant’s women’s tea…
Serie A clubs signing deals with online gaming sponsors despite new law
Atalanta’s renewal with online gaming company StarCasinò shows that clubs in Italy’s Serie A are still agreeing deals with gambling brands from the sector despite legislation that outlaws such agreements from…
Napoli books Mytaxi deal
Licensed taxi app Mytaxi has entered into its first European football partnership by agreeing a deal with Italian Serie A club Napoli
Enel in the pink with Giro d’Italia renewal
Italian energy company Enel has renewed its sponsorship of the leader’s pink jersey in the Giro d’Italia for three more years, from 2019 to 2021.
Lazio signs coffee partner
Italian Serie A football club Lazio has signed a sponsorship deal with coffee brand Caffè Mamanero.
Bwin returns to Euroleague Basketball
Online sports betting and gaming operator Bwin has struck a three-year sponsorship deal with Euroleague Basketball
StarCasinò wins Gaming Partner renewal with Atalanta
Leading Italian casino brand StarCasinò has renewed its Official Gaming Partner deal with Serie A club Atalanta for another year.
Lazio signs Premium deal with car insurance partner
Serie A club SS Lazio has signed a car insurance partnership with ConTe.it – part of the Admiral online vehicle insurance group.
Green energy brand signs with AC Milan
Serie A club AC Milan has signed an 'Official Green Energy Partner' deal with Italian integrated and eco-sustainable energy solutions company Invent SRL
Lega Basket team nets new jersey sponsor
Italian Lega Basket team Virtus Pallacanestro Bologna has signed a jersey sponsorship deal with medical services provider Zaccanti Spa.
Falken ups investment in club partnerships and media buys
Japanese tyre brand Falken Tire has tripled its investment in European football clubs since the 2015-16 season in an ongoing brand awareness campaign that now comprises between 20 and 30 per cent of its…
Hugo Boss extends fashion partnership with AS Roma
Serie A club AS Roma has renewed its Official Fashion Partner deal with German designer Hugo Boss