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Fiorentina lands IT partner

Italian Serie A football club Fiorentina has entered into a partnership with IT services provider Var Group.

The three-and-a-half-year deal will run until June 2022. Var Group will serve as an exclusive digital partner of Fiorentina and support the club’s digital transformation project.

Var Group will benefit from brand exposure on Fiorentina’s training kit, as well as exposure at the club’s training centre and on the LED boards at the Stadio Artemio Franchi.

The company will also take part in activities on Fiorentina’s digital channels.

Fiorentina vice-president Gino Salica said: “We were looking for a partner that is able to understand our uniqueness and to join us in the technological and digital revolution of our channels. Var Group has proved to be the ideal company with which to guide change and design our future. We are happy to tie ourselves to them for so long.”