Atalanta lands sleeve sponsor

Italian Serie A football club Atalanta has agreed a deal for logistics company Automha to become its new shirt sleeve sponsor.

The deal covers the remainder of the 2018-19 Serie A season, as well as the 2019-20 and 2020-21 campaigns.

Automha’s branding will appear on the left sleeve of the Bergamo-based club’s shirts. The partnership was announced yesterday (Tuesday) after the company’s logo appeared on Atalanta’s shirts during the club’s 4-1 win over Inter Milan on November 11.

Automha founder Franco Togni said: “I am from Bergamo and for me it is a source of pride to become a partner of a company like Atalanta which is in the heart of all the people of Bergamo.”