Leading Italian casino brand StarCasinò has renewed its Official Gaming Partner deal with Serie A club Atalanta for another year.
The agreement with the Bergamo-based club provides StarCasinò with visibility on pitch-side advertising boards, fixed mats next to the technical area, interview backdrops and social media.
StarCasinò will also offer fans various prizes and exclusive experiences.
Pietro Lechiara, marketing manager of StarCasinò said that the decision to renew was taken after only a few months of last season: “We believe that Atalanta is a good example of our football – a young, passionate team, able to renew itself year after year, always managing to amaze…We hope to continue to entertain and entertain the fans with initiatives dedicated to them and to spread the culture of fair, responsible gaming.”
His counterpart in negotiations was Atalanta marketing director Romano Zanforlin.