Italian Serie A football club Lazio has signed a sponsorship deal with coffee brand Caffè Mamanero.
The deal covers the remainder of the 2018-19 Serie A season and will provide Caffè Mamanero with brand exposure at the Stadio Olimpico on matchdays, as well as logo placement during press conferences.
Co-marketing initiatives will also be organised throughout the season, with Caffè Mamanero to offer fans of the Rome-based club the chance to win prizes such as stadium tours and match tickets.
The partnership was brokered by the Infront agency, Lazio’s Official Marketing Partner.