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Lazio signs coffee partner

Italian Serie A football club Lazio has signed a sponsorship deal with coffee brand Caffè Mamanero.

The deal covers the remainder of the 2018-19 Serie A season and will provide Caffè Mamanero with brand exposure at the Stadio Olimpico on matchdays, as well as logo placement during press conferences.

Co-marketing initiatives will also be organised throughout the season, with Caffè Mamanero to offer fans of the Rome-based club the chance to win prizes such as stadium tours and match tickets.

The partnership was brokered by the Infront agency, Lazio’s Official Marketing Partner.