Italian Serie A football club AC Milan has entered into a partnership with pharmaceuticals brand Bioscalin.
The two-year deal names Bioscalin, a subsidiary of pharmaceuticals company Giuliani, as Milan’s Haircare Partner for the 2018-19 and 2019-20 seasons.
The deal marks Bioscalin’s first sponsorship agreement with a sports team. Bioscalin is a Milanese company.
Giuliani’s general manager, Gaetano Colabucci, said: “This initiative shows the desire of the Giuliani Company and of the Bioscalin brand to consolidate their success in the market by gaining visibility and relevance towards a strong potential target such as men and sports fans in general, offering an extraordinary opportunity to engage with pharmacists, our logical partners, through a great collective passion like football.”