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AC Milan signs sponsorship renewals

Italian Serie A football club AC Milan has extended its partnerships with technology company Nilox and air conditioner manufacturer Fujitsu Climatizzatori.

The agreements will run through the 2018-19 season with Nilox continuing to serve as Milan’s Official Electric Mobility Partner.

The brand will promote its entire e-mobility line at the San Siro stadium, and will also receive presence on the venue’s LED boards, big screens and the club website.

The team will be involved in cross-media content that will be shared via traditional channels, as well as digital and social platforms. Players and staff will be able to use Nilox hoverboards, push scooters, electric bicycles and other products.

“This agreement confirms our willingness to continue enhancing our brand, even beyond national borders,” Michele Bertacco, brand director of Nilox, said.

Meanwhile, Fujitsu Climatizzatori will continue as a partner for the sixth consecutive year. To celebrate the deal, the company is running an online competition granting a pair of tickets to a Serie A match at the San Siro.