Cricket Ireland has announced radio station Newstalk 106-108 FM as the title sponsor of its 2014 Interprovincial Series.
Leinster Lightning, Northern Nights and North West Warriors will compete across the Interprovincial Three-Day Championship, 50 Over Cup and 20 Over Trophy.
The 2014 Interprovincial Series gets under way at The Hills, when hosts Leinster Lightning take on the North West Warriors in a 50-over contest.
Dennis Cousins, head of commercial at Cricket Ireland, said: “Newstalk’s national reach and strong sports offering will no doubt help drive the ongoing growth of and interest in Irish cricket. The Interprovincial Series is the bridge between club cricket and international cricket. It is extremely important in aiding Cricket Ireland’s journey to becoming a Test playing nation. Our partnership with Newstalk also means that cricket fans, from across the country, can look forward to increased quality coverage of the game at international and grassroots level, throughout the season ahead.”