Global

Sailing

World Sailing, the world governing body of the sport, has extended its long-running sponsorship with the Swiss watchmaker Rolex and intends to bring in new sponsorship revenue of at least £1.5m (€1.67m/$1.94
Paralympic Games

International Paralympic Committee (IPC) sponsors Airbnb, Asics and Panasonic have pledged their support for a newly-announced refugee team that will compete at next year’s rescheduled Paralympic Games i…
Formula 1

Italian automotive manufacturer Alfa Romeo has extended its naming-rights deal with Swiss Formula 1 team Sauber to cover the 2021 season
Football

CAA Base, a division of the CAA Sports agency, has signed up Tottenham Hotspur forward Son Heung-min for exclusive commercial representation in all areas
Boxing

Russian Boxing Federation (RBF) secretary general Umar Kremlev has made the bold claim that Aiba can raise $50m (€42.3
Tennis

The sponsorships of the four tennis Grand Slams – plus the ATP and WTA Tours – had a combined contract value of approximately $367m in 2020.
Multi-sport

IOC president Thomas Bach said athletes will not be stopped from taking part in next year's Olympics because of heavy Covid-19 outbreaks in their home countries - Kyodo News
Rugby League

The Rugby League World Cup 2021 commercial team has been expanded by the arrival of Sophie Pontifex from the Octagon agency as sponsorship lead
Multi-sport

The organising committee for the 2022 Beijing Winter Olympic and Paralympic Games has added Panpan Foods as a sponsor. The brand becomes the 'Official Packaged Snack Foods Sponsor' of both events
Football

Digital media company Dugout has created a new product called 'Dugout Boost' aimed at helping club sponsors activate and add value to their sponsorships across Dugout’s global media network.
Football

Chime Communications-owned marketing agency CSM has announced that it has entered into a new agreement with global football management agency Football Capital
Multi-sport

Doha is to host the single-leg final of this year's AFC Champions League - Goal
Basketball

National Basketball Association (NBA) side the Chicago Bulls has signed an agreement with sports marketing agency Sportfive as it seeks to add two new international sponsors to its portfolio
Esports

Global technology company IBM has signed a wide-ranging agreement with the Overwatch League, with the deal including presenting partner rights to the esports competition’s ongoing Grand Finals.
Golf

IMG Arena, the sports betting unit of the IMG agency, has soft-launched its in-play betting golf product outside of North America on the Bet365 platform at this week’s Shriners Hospitals for Children O…
Skiing

The FIS Nordic World Ski Championships have extended a long-term association with renewable solutions specialists Stora Enso in a deal negotiated by the Tridem Sports agency
Golf

Deloitte’s activation around the 2020 US Open involved designing an augmented reality app experience for golf fans unable to attend the event due to coronavirus restrictions.
Motorsport

The IMG agency is in negotiations with the International Automobile Federation (FIA) about potentially ending its deal to promote the World Rallycross Championship