Global

Motorsport

Formula 1 team Scuderia Ferrari has renewed a sponsorship agreement with yacht manufacturer Riva, extending their partnership for another season
Motorsport

Formula One has renegotiated its global agreement with the Interregional Sports Group (ISG) covering the marketing of its betting sponsorship rights using virtual advertising technology so that the deal…
Football

Premier League club Liverpool has renewed its sleeve sponsorship deal with Expedia Group, SportBusiness understands
Football

Liverpool Football Club’s sleeve sponsorship renewal with Expedia is worth significantly more than the travel provider’s previous agreement but still fell short of the club’s expectations. Matthew Williams reports.
Football

The IMG agency is looking to widen its work with the Arab Gulf Cup Football Federation (AGCFF) beyond the existing remit currently focused on broadcast and sponsorship rights sales, according to Robert…
Multiple Sports

German sportswear company Adidas has warned that its operating loss for 2023 could total €700m ($738m) after it recently severed ties with rapper and fashion designer Kanye West.
Esports

The World Squash Federation (WSF) has closed a deal with the Virtual Sports Association and game design studio One Hamsa centred on the endorsement of virtual reality game Racket:Next
Triathlon

Super League Triathlon (SLT) has agreed a new sponsorship deal with Japanese sportswear manufacturer Asics
Football

Fifa is said to be looking at dropping Visit Saudi as a sponsor for the upcoming Women's World Cup in Australia and New Zealand after world football's governing body received a backlash over the proposed…
Netball

Data platform technology company Pumpjack Dataworks has been brought in by World Netball to help deliver the governing body’s growth strategy.
Motorsport

The Aston Martin Formula One team has signed up digital members’ club and luxury concierge platform Velocity Black to its sponsorship portfolio.
Motorsport

German oil and additive manufacturer Liqui Moly has agreed a one-season extension to its sponsorship deal with the Formula 1 motor racing championship
Motorsport

IndyCar and Indianapolis Motor Speedway (IMS) have renewed their agreement with Legends as their official retail partner on a multi-year deal
Motorsport

As Gulf Oil's sponsorship of McLaren Racing came to its conclusion, the company resolved to remain in the F1 market. It ultimately settled on Williams Racing and the opportunity the team provided to enter esports for the first time.
Motorsport

Formula 1’s revenue for the 2022 financial year rose to $2.57bn (€2.41bn), with the figures boosted by record attendances at its races.
Tennis

The Women's Tennis Association (WTA) has announced a new multi-year global sponsorship deal with US bank Morgan Stanley. 'Global Partner' is the second tier of WTA sponsorship below 'Title Partner'
Multiple Sports

Sports and entertainment group Endeavor, owner of the IMG and WME agencies, has posted increased revenue of $5.27bn (€4.9
Tennis

The Association of Tennis Professionals (ATP) has made the reduction of plastic waste a core focus of its sponsorship agreement with Austrian hydration company Waterdrop. Faaez Samadi reports.