Aston Martin adds Velocity Black as latest sponsor

(Photo by Michael Potts/BSR Agency/Getty Images)

The Aston Martin Formula One team has signed up digital members’ club and luxury concierge platform Velocity Black to its sponsorship portfolio.

The deal was agreed ahead of the 2023 F1 season, which began on March 5 with the Bahrain Grand Prix. It includes on-car branding on the nosecone of the team’s AMR23 car and makes the company the team's 'official luxury lifestyle partner'.

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