Liverpool’s Expedia sleeve renewal delivers large uplift but still falls short of club asking price

(Photo by Robbie Jay Barratt - AMA/Getty Images)
(Photo by Robbie Jay Barratt - AMA/Getty Images)
Liverpool Football Club’s sleeve sponsorship renewal with Expedia is worth significantly more than the travel provider’s previous agreement but still fell short of the club’s expectations. Matthew Williams reports.

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here

Read this next

Football

Uplift in 2026 World Cup sponsorship values likely to fall short of Infantino's demands

29 Nov 2022
Football

'The club matches our global footprint' | Inside Carlsberg's 30-year Liverpool deal

5 Jan 2023
Football

Brighton sleeve deal provides global reach and UK relevance for Experience Kissimmee 

26 Jun 2024
Football

AXA upgrades to Liverpool training kit partner

17 May 2019
Football

Lavazza makes Premier League debut, signs with Arsenal, Liverpool

5 Nov 2018