Global

Football

Uefa is inviting sponsorship bids from companies in the branded watch category for Uefa men’s club competitions for the 2024-27 commercial cycle.
Football

Chipotle's chief marketing officer Chris Brandt tells SportBusiness Sponsorship about the brand's sponsorship strategy and describes how its recent move into F1 supports its long-term international growth ambitions.
Football

McDonald’s, the fast food chain, has signed a new contract with Fifa to remain as a World Cup sponsor until the 2026 edition in the United States, Canada and Mexico.
Multiple Sports

Climate campaigners have urged rights-holders to cut ties with car manufacturers Toyota and BMW after branding their raft of sponsorship deals as "greenwashing"
Basketball

Fiba has benefited from strong competition in the Chinese dairy category to agree a Global Partner deal with Yili, Asia’s biggest dairy producer. Ben Cronin reports.
Table Tennis

World Table Tennis (WTT), the commercial and events arm of the International Table Tennis Federation (ITTF), has extended its sponsorship deal with the Agricultural Bank of China
Football

Manchester City has renewed with sponsor Nexen Tire in a deal that no longer includes the club’s sleeve sponsorship rights.
Cycling

Fitness tracking technology provider Whoop has agreed a partnership with the UCI Mountain Bike World Series
Football

Unilever has signed a multi-year deal with Fifa making personal care brands Rexona, Dove, Lifebuoy and Lux 'Official Sponsors' of this year's Women’s World Cup.
Multiple Sports

Accor’s sponsorship strategy is focused on driving awareness and conversion for Accor Live Limitless (ALL), the brand’s hotel booking and lifestyle loyalty programme.
Multiple Sports

Endeavor, owner of the IMG and WME agencies, is to pay a quarterly dividend for the first time, beginning later this year, following a strong start to 2023 for the sports and entertainment giant
Football

Switzerland-based UniqFEED is readying the launch of its virtual overlay and virtual insert technologies in time for the 2023-24 football season as it prepares to go up against existing providers in the…
Sailing

SailGP is no longer planning to have a title sponsor after Global Presenting Partner Rolex stated a preference for the sailing series to remain ‘brand clean’ in sponsorship renewal negotiations.
Volleyball

Volleyball World, the commercial entity created by the International Volleyball Federation (FIVB) and private equity firm CVC Capital Partners, has extended its sponsorship deal with Japanese sportswear…
Motorsport

Red Bull Racing has opened up a new sponsorship category in an agreement with drinks company Bacardi
Motorsport

Formula 1 has extended its agreement with top-tier sponsor MSC Cruises, continuing the global deal until the end of the 2026 season
Ice Hockey

Škoda has announced a five-year extension of its long-standing role as ‘Official Main Sponsor’ of the IIHF Ice Hockey World Championship for the next five years, from 2023 to 2027.
Mixed Martial Arts

The Ultimate Fighting Championship (UFC) has penned a multi-year sponsorship agreement with Monaco Cocktails focusing on the drink company’s Hard Lemonade beverages.