Fiba benefits from competitive Chinese dairy category to sign Yili deal

Rui Zhao in action during the Fiba World Cup Asian Qualifier match between China and Australia in Melbourne. Photo by Graham Denholm/Getty Images).
Rui Zhao in action during the Fiba World Cup Asian Qualifier match between China and Australia in Melbourne. Photo by Graham Denholm/Getty Images).
Fiba has benefited from strong competition in the Chinese dairy category to agree a Global Partner deal with Yili, Asia’s biggest dairy producer. Ben Cronin reports.

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