Global
Lovett to lead Dentsu’s new sports analytics offering
The Dentsu Sports International agency has announced the launch of Dentsu Sports Analytics, a new division that will be led by Glenn Lovett as global managing director
Supponor and Telstra to roll out virtual advertising technology to more rights-holders
Digital signage technology firm Supponor and media services company Telstra Broadcast Services (TBS) are to make their virtual advertising solution accessible to rights-holders in international markets…
Liebherr serves up ITTF sponsorship extension
German-Swiss technology company Liebherr has extended its long-running association with table tennis in an agreement to sponsor next month’s ITTF World Table Tennis Championships Finals.
ICC relaxes gambling sponsorship restrictions to allow on-kit branding
The International Cricket Council (ICC) has relaxed its rules regarding gambling sector sponsorships to allow international teams to display betting brands on their kits
ICC issues ITT for LED signage services
The International Cricket Council (ICC) has issued an invitation to tender for LED signage services for its World Cup tournaments running until 2027
MLB’s sponsorship portfolio rose five per cent to $541m in 2022
Major League Baseball’s sponsorship portfolio was worth $541m (€489m) in 2022, an increase of over five per cent from the previous year.
Visa sponsors 33 women’s players ahead of World Cup
Payment services brand Visa has stepped up its backing of women’s football by announcing plans to support 33 players through its Team Visa programme.
Paramount+ becomes Formula 1 Official Partner
Video-on-demand subscription service Paramount+ has agreed a multi-year deal to become an Official Partner of Formula 1
‘The NBA deal put our brand on the map’ | Corey Plummer, OlyBet
SportBusiness Sponsorship talks to Corey Plummer, chairman and chief executive of Olympic Entertainment Group and OlyBet, about the company's sponsorship deals with the NBA, NHL and DP World Tour.
Apple relationship shows World Surf League has come of age as commercial platform
World Surf League chief executive Erik Logan explains how surfing's inclusion in the Olympics and sponsorship deals with brands like Apple are helping propel the property towards commercial maturity. Frank Dunne reports.
NBA’s Rossomondo succeeds Arroyo in Dorna Sports CCO role
Dorna Sports, the commercial rights-holder of the MotoGP motorcycling championship, has recruited the National Basketball Association’s Dan Rossomondo as its new chief commercial officer.
ATP continues sustainability drive with Longi sponsorship
The Association of Tennis Professionals (ATP) has announced a new global sponsorship with Longi Green Energy Technology
ISG generated gross profit of £18.5m in 2022 but warns of betting legislation concerns
The Interregional Sports Group (ISG) generated a gross profit of £18.
Take Your Seat – Saudia and the Formula E World Championship
To promote its sponsorship of the ABB FIA Formula E World Championship, engage with fans and generate first-party data, Saudia Airlines launched the ‘Take Your Seat’ campaign with both online and offline pro…
PGL retains IMG for media, sponsorship and data rights
Esports company PGL has further extended its representation agreement with the IMG agency
McLaren expands OKX sponsorship deal
McLaren Racing has expanded its sponsorship deal with cryptocurrency exchange OKX, with the brand securing an increased presence on its Formula 1 MCL60 team car
Brembo secures graphics branding in expanded MotoGP deal
MotoGP has expanded its relationship with Italian braking system supplier Brembo to include branding on the worldwide broadcast coverage of the motorcycle racing series
Kraken signs major Williams Racing sponsorship
Williams Racing has named cryptocurrency platform Kraken as the Formula One team’s first-ever ‘Official Crypto and Web3 Partner’.
T