Germany
Bundesliga duo bolster commercial portfolios
German football team TSG Hoffenheim has signed a sponsorship deal with pharmaceutical group Lohmann Therapie-Systeme, while its Bundesliga counterpart Mainz 05 has renewed terms with watchmaker Maurice Lacroix.
Schalke plugs in with Media Markt
Consumer electronics retailer Media Markt has secured a sponsorship deal with German Bundesliga team Schalke 04.
Bundesliga duo Wolfsburg and FC Koln sign new sponsors
German football club VfL Wolfsburg has reached a sponsorship agreement with Ukrainian shopping centre chain EpicentrK, while its Bundesliga counterpart FC Koln has brought in insurance company HDI as a premium partner.
Hankook steps up Borussia Dortmund association with extended deal
Korean tyre manufacturer Hankook Tire has extended and upgraded its sponsorship of German Bundesliga football team Borussia Dortmund.
Eintracht Frankfurt expands health insurance partnership
German health insurance fund KKH has expanded its partnership with Eintracht Frankfurt, which competes in the country’s Bundesliga top-tier football club competition.
Stadium technology the focus of Bayern-Deutsche Telekom extension
German Bundesliga champion Bayern Munich has agreed a long-term extension to its shirt sponsorship deal with Deutsche Telekom.
Werder Bremen banks new partnership
German regional savings bank Sparkasse Bremen has entered into a partnership with Werder Bremen, which competes in the country’s Bundesliga top-tier club football competition.
Augsburg continues commercial drive with double deal
German Bundesliga team FC Augsburg has secured commercial partnerships with automotive engineering company Man and consumer electronics retailer TechnoMarkt.
Augsburg extends with partner ahead of new season
German Bundesliga football club FC Augsburg has extended its partnership with national furniture retailer Segmüller.
Hamburg Freezers extend auto partnership
German Ice Hockey League team Hamburg Freezers has extended its partnership with national car dealership Autohaus C. Thomsen.
Augsburg and Ingolstadt boost commercial rosters for new Bundesliga season
Water softener products manufacturer Grünbeck has enhanced its partnership with FC Augsburg, while fellow German Bundesliga football team FC Ingolstadt 04 has brought in online tools and machinery retailer Werkzeugstore24 as an official top partner.
Hertha Berlin secures bet-at-home as new shirt sponsor
Online gambling operator bet-at-home has struck a deal to become the new front-of-shirt sponsor for German Bundesliga football club Hertha Berlin.
Hoffenheim partners with Sovanta as Schott sticks with Mainz
TSG Hoffenheim has signed a sponsorship deal with sales and customer services systems provider Sovanta, while German Bundesliga counterpart Mainz 05 has renewed its partnership with speciality glass company Schott.
Audi drives into the future with Bayern Munich
Automotive company Audi has extended its long-term partnership with German Bundesliga champion Bayern Munich.
Hannover 96 revs up Volkswagen extension
The Volkswagen Commercial Vehicles arm of German automotive manufacturer Volkswagen has extended its partnership with Hannover 96, which plays in the country’s Bundesliga top-tier football club competition.
Ingolstadt signs new partner for Bundesliga debut
FC Ingolstadt 04 has entered into a partnership with German food production company Luise Händlmaier ahead of its debut season in the country's Bundesliga top-tier football club competition.
Tag Heuer joins Bundesliga for new campaign
Swiss watchmaker Tag Heuer has agreed a three-year commercial partnership with the Bundesliga, the top division of football in Germany.
Bundesliga’s Hertha Berlin renews with Ryobi
German Bundesliga football team Hertha Berlin has renewed its sponsorship agreement with power tools and outdoor products manufacturer Ryobi.