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Audi drives into the future with Bayern Munich

Automotive company Audi has extended its long-term partnership with German Bundesliga champion Bayern Munich.

The new multi-year deal will commences when Audi’s current term with Bayern expires and runs until June 30, 2025.

Audi has been an exclusive partner of Bayern Munich since 2002 and is an 8.33 per cent stakeholder in the club, along with Allianz and Adidas. Audi paid about €90m ($99.2m) for its stake in 2011.

The extension was announced during the Audi Cup, the annual pre-season tournament hosted by Bayern Munich.

“We are pleased and very proud to be continuing our current partnership with Audi into the next decade,” Bayern Munich chairman Karl-Heinz Rummenigge said. “Audi is a magnificent partner for us here in Germany and also around the world. We will work together very innovatively in the years to come.”