Germany
Tag Heuer joins Bundesliga for new campaign
Swiss watchmaker Tag Heuer has agreed a three-year commercial partnership with the Bundesliga, the top division of football in Germany.
Bundesliga’s Hertha Berlin renews with Ryobi
German Bundesliga football team Hertha Berlin has renewed its sponsorship agreement with power tools and outdoor products manufacturer Ryobi.
Augsburg drives into Bundesliga season with Audi
German Bundesliga football club FC Augsburg has secured a commercial agreement with automotive giant Audi.
Bosch services DHB with expanded partnership
Multinational engineering and electronics firm Bosch has opted to expand its existing agreement with the German Handball Federation (DHB) by striking a new deal for its Bosch Car Service division to become a partner of the national governing body.
Abbott adds to WMM backing with Berlin Marathon partnership
US healthcare and pharmaceutical brand Abbott has expanded upon its title sponsorship of the World Marathon Majors by becoming an official sponsor of the 2015 Berlin Marathon.
DEL’s Düsseldorfer EG nets brace of jersey deals
German Ice Hockey League (DEL) team Düsseldorfer EG has agreed jersey sponsorship deals with Russian consulting company Energy Consulting and banking group PSD Bank Rhein-Ruhr.
Joma enters Basketball Bundesliga with Phoenix Hagen
Spanish sportswear company Joma has entered into a partnership with German Basketball Bundesliga club Phoenix Hagen.
Bayern Munich taps into Chinese market with Evergrande Spring
German Bundesliga champion Bayern Munich has signed a regional sponsorship agreement with Chinese mineral water brand Evergrande Spring.
Ecco: Add-on sales through golf sponsorship
Danish shoe manufacturer Ecco is looking to golf for additional retail opportunities, Jesper Thuen, global marketing manager at Ecco, told Sports Sponsorship Insider.
Bundesliga duo net sponsorship deals
State lottery operator Staatliche Toto-Lotto Baden-Wuerttemberg has reached a sponsorship agreement with German Bundesliga football team VfB Stuttgart, while Werder Bremen has agreed a three-year extension to its partnership with barbecue products manufacturer Landmann.
Hannover backs a winner with Tipwin partnership
Sports betting company Tipwin has entered into a partnership with German Bundesliga football club Hannover 96.
Bundesliga’s Hamburg and Ingolstadt sign up new partners
German Bundesliga football clubs Hamburg and Ingolstadt have secured new partnerships.
Basketball Bundesliga newcomer nets new kit partner
German Basketball Bundesliga team S.Oliver Baskets has secured sportswear company K1X as its new kit provider.
Kommerling installed as new Mainz shirt sponsor
German Bundesliga football club Mainz 05 has reached an agreement to make windows and doors systems supplier Kommerling its new main sponsor.
Bayern Munich calls up Gigaset
Technology and consumer electronics company Gigaset has agreed to become a premium partner of German Bundesliga champion Bayern Munich.
Bayern Munich toasts Paulaner extension
Brewery Paulaner has signed a long-term extension to its premium sponsorship of German Bundesliga champion Bayern Munich.
Bundesliga trio sign sponsorship deals
German Bundesliga clubs VfL Wolfsburg, Werder Bremen and Mainz 05 have agreed sponsorship deals ahead of the new football season.
Macron signs kit deal with Basketball Bundesliga club
Italian sportswear company Macron has entered into a partnership with German Basketball Bundesliga top-tier club MHP Riesen Ludwigsburg.