Germany
Scandal-hit Volkswagen extends commitment to Werder Bremen
German Bundesliga football club Werder Bremen has extended its partnership with Volkswagen, despite the automotive giant having been hit by an emissions scandal in recent weeks.
Emirates to become Hamburg’s longest-serving shirt sponsor
Dubai-based airline Emirates has opted to extend its shirt sponsorship deal with German Bundesliga football club Hamburg.
Intersport continues as main sponsor of Four Hills Tournament
Multinational sporting goods retailer Intersport has extended a deal to continue as main sponsor of the 2015-16 Vierschanzentournee, ski jumping’s showpiece series that is also known as the Four Hills Tournament.
Education firm enters sponsorship market with Schalke
German Bundesliga football club Schalke 04 has signed a partnership with education and tuition provider Schülerhilfe.
European Football Sponsorship Report 2015-16
Values of main shirt sponsorship and kit supply deals for the 98 clubs in the Big Five European football leagues form the backbone of this report. It contains extensive analysis of this income, with charts and text looking at angles such as the biggest-spending industries, the spread of wealth between clubs, and more. Also includes: comprehensive listings of the sponsors for each club, in-depth case studies of sponsorship programmes of 10 clubs, and analysis of league central sponsorship programmes.
Audi considers F1 team with Red Bull as sponsor
The car manufacturer Audi is contemplating entering Formula One with Red Bull serving as a main sponsor of the motor-racing team, according to German car magazine Auto Bild.
Werder Bremen renews partnership with poultry brand
German Bundesliga football club Werder Bremen has extended a partnership with poultry brand Wiesenhof.
Dortmund secures OKI deal
German Bundesliga football club Borussia Dortmund has announced a partnership with printing service OKI.
DEL’s Düsseldorfer EG secures new main sponsor
Threading solutions provider Völkel has agreed a deal to become the new main sponsor of German Ice Hockey League (DEL) team Düsseldorfer EG.
German Football Association grabs refill with McDonald’s
The German Football Association (DFB) has agreed a three-year extension to its long-standing partnership with fast-food restaurant chain McDonald’s.
Nike seals lengthy renewal with German Athletics Federation
The German Athletics Federation (DLV) has agreed a long-term extension to its partnership with US sportswear giant Nike.
Werder Bremen takes off with airline partner
The Germania airline has signed up as a new regional sponsor of German Bundesliga football club Werder Bremen.
Otelo keeps line open with Alba Berlin
Telecommunications provider Otelo has renewed its premium partner agreement with German Basketball Bundesliga team Alba Berlin.
Basketball Bundesliga clubs secure new partners
German Basketball Bundesliga clubs Bayern Munich and s.Oliver Baskets have secured new commercial partnerships ahead of the 2015-16 season.
Hannover and Augsburg strike commercial deals
German football club Hannover 96 has established a partnership with Austrian surface heating and cooling specialist Harreither, while its Bundesliga counterpart FC Augsburg has renewed terms with garden centre chain Dehner.
Dortmund tops up commercial pool with Aral
Petrol station company Aral has agreed a commercial partnership with German Bundesliga football team Borussia Dortmund.
Hoffenheim powers up with extended energy partnership
German energy supplier MVV Energie has opted to extend its partnership with TSG Hoffenheim, which plays in the country’s Bundesliga top-tier club football competition.
Schalke takes flight with Turkish Airlines
Turkey’s national carrier Turkish Airlines has entered into a partnership with German Bundesliga football club Schalke 04.